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Targeting Ideas

Finding Your Audience: Facebook Ads For Restaurants

February 20, 2019

These days, people have more dining options than ever before. So how do you make sure your restaurant stands out? In this article we’ll walk you through the various ways Audience Finder by 42matters can be deployed alongside Facebook Ads to boost your mobile orders and drive more brick and mortar visitors.

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Targeting Ideas

How to Target Music Event-Goers with Facebook Ads

February 19, 2019

You want to advertise your music event on Facebook efficiently? In this article we show you how to deliver your ads to the perfect audience, and get the most paying attendees with Facebook Ads.

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Targeting Ideas

How to target the right audience for your Mobile Game on Facebook

February 15, 2019

How to advertise your mobile game effectively on Facebook? In this article we show you numerous ways to target your perfect audience and get more installs for your mobile game with Facebook Ads.

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Targeting Ideas

Weight Watchers on Facebook: Targeting Ideas

January 22, 2019

There are 40 million users interested in weight loss, looking at Facebook data. Find out how to leverage this audience using the platform to push your marketing efforts to the next level!

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Targeting Ideas

Fitness People on Facebook: Targeting Ideas

January 22, 2019

Half of American Facebook Users show interest in Fitness and Wellness, making it a massive target you can use. Find out how can you take full advantage of this opportunity in your marketing!

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Targeting Ideas

Car Buyers on Facebook: Targeting and Advertising ideas

January 17, 2019

How can you reach potential car buyers on Facebook? Find out several ways to do so by leveraging Facebook data and targeting capabilities!

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Targeting Ideas

Runners & Joggers on Facebook: Targeting ideas

January 17, 2019

How can you reach runners on Facebook? How to find customers for your running gear or people for your running event? Read this article to get tips and tricks to find your best audience!

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Targeting Ideas

Gadget fans & Early Adopters on Facebook: Targeting Ideas

January 16, 2019

People loving technologies come in different shapes. Gadget fans, state-of-the art lovers, simple tech enthusiasts… Then how can you target them efficiently for your marketing? Find out how!

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Targeting Ideas

Sports Fans Advertising on Facebook: Targeting Ideas

January 16, 2019

Selling sport merchandise? Trying to reach specific sport fans for specific products or services? Find out how you can target your perfect audience using Facebook targeting capabilities!

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Targeting Ideas

Home Decor Advertising on Facebook: Targeting Ideas

January 11, 2019

No home decor product, from artwork to furniture, can sell if you don't get it in front of the right audience. Through this article, find out how to more specifically target interior design customers!

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Targeting Ideas

How to Build a Better Audience for Your Beauty Products

December 21, 2018

What is the best way to target people for your beauty product or service? This article will show you several ideas how you can get your product or service in front of the right target audience.

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Targeting Ideas

Reach The Right Travelers: Facebook Ad Targeting Ideas

December 11, 2018

Targeting Travellers on Facebook Ads can be done via interests and locations for instance. Yet, there's more to it. Find fresh ideas to target travellers efficiently!

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Case Study

Targeting Active Surfers Through Their Use of Advanced Surf Apps

October 31, 2018

42matters’ Audience Finder has helped reach real surfers on Facebook

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Case Study

How Audience Finder Helped Increase ROAS by 42% in E-commerce

October 22, 2018

42matters’ Audience Finder has helped reach women who care about their health and well-being to promote a female hygienic product. When running 42matters audience side by side with their lookalikes of existing customers and layered interest audiences, 42matters audience performed 42% better than the Return on Ad Spend average.

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Facebook Ads

How to connect your Facebook Ad Account to Business Manager to use Custom Audiences

October 22, 2018

Facebook is requiring people to use Business Manager to continue using Custom Audiences. In this article, we present a step by step guide on how to connect your personal Facebook Ad Account to the Facebook Business Manager.

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Facebook Ads

Facebook Ads Lookalike Audiences: Everything You Need to Know

October 15, 2018

Facebook Ads lookalike audiences sound complicated but are actually amazingly powerful. Check out our guide to learn how to reach new levels of lead generation!

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Targeting Ideas

How to Target Cat Owners with Facebook Ads

September 25, 2018

An example of how highly accurate audience targeting cat owners works in comparison to traditional targeting options on Facebook. Moreover, also how it can increase the specificity of your Facebook ad targeting.

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Targeting Ideas

How to Reach Smartwatch Users with Facebook Ads

September 10, 2018

An example of how highly accurate audience targeting works in comparison to traditional targeting options on Facebook. Moreover, also how it can increase the specificity of your Facebook ad targeting.

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Targeting Ideas

How to Target Stock Traders with Facebook Ads

August 21, 2018

An example of how highly accurate audience targeting stock traders works in comparison to traditional targeting options on Facebook. Moreover, also how it can increase the specificity of your Facebook ad targeting.

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Targeting Ideas

How to Reach the Right Target Audience for Real Estate Facebook Ads

August 14, 2018

A detailed example to give you an impression of how highly accurate audience targeting works in comparison to traditional targeting options on Facebook. And also how it can increase the specificity of your Facebook ad targeting.

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Facebook Ads

Express Guide to Custom Audiences in Facebook Ads

August 5, 2018

Using Facebook Ads Custom Audiences is the extra mile needed to reach your target audience efficiently. Get started and learn how to use these audiences right now!

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Targeting Ideas

How to Target People Who Snore with Facebook Ads

July 30, 2018

An example of how highly accurate audience targeting people who snore works in comparison to traditional targeting options on Facebook. Moreover, also how it can increase the specificity of your Facebook ad targeting.

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Targeting Ideas

How to Target Cryptocurrency Enthusiasts with Facebook Ads

July 23, 2018

An example of how highly accurate audience targeting cryptocurrency works in comparison to traditional targeting options on Facebook. Moreover, also how it can increase the specificity of your Facebook ad targeting.

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Facebook Ads

17 Ways to Find the Right Target Audience for Your Facebook Ads

July 17, 2018

A collection of tips on how you can find your ideal target audience for your Facebook Ads.

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General

Mobile App Targeting: A New Trend In Digital Marketing

July 17, 2018

Mobiles are now an essential part of our daily lives. With apps, they also become an amazing targeting leverage. Check out the benefits of empowering this data!

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Targeting Ideas

How to Target Fishing Fans with Facebook Ads

June 18, 2018

An example of how highly accurate audience targeting fishing fans works in comparison to traditional targeting options on Facebook. Moreover, also how it can increase the specificity of your Facebook ad targeting.

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General

Key Differences between First, Second and Third-Party Data in Programmatic Advertising

May 15, 2018

There are three types of data in programmatic advertising: first, second and third-party data. They are not equal and it's important to know the difference. Let's find out!

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