Frequently Asked Questions

Say goodbye to wasted ad spending on the wrong target audience!

Why is the Audience Finder special?

Our tool let's you target users by what apps they have installed. An installed app shows often a much higher interest in a topic compared to a person reading an article about a topic. Moreover, targeting users of specific apps sometimes allows you to reach specific people that you can't reach with facebook interests alone.

Can I also advertise my website using this mobile data?

Absolutely yes. Exported audiences can be used with any Facebook placement and platform such as Desktop, Mobile, Facebook, Instagram, Messenger and with any objective: lead, traffic, conversion, etc.

I don't know which apps my target would use. Can you help?

Think about what apps you're ideal customer would use and try to test different audiences against each other. Feel free to reach out to info@42matters.com we're happy to provide some targeting ideas.

Is there a trial period?

Yes, you can try the service free of charge for 14 days to asses its suitability. Your ad spending during this period will not be accounted for charging.

Do you offer a discount?

We do. For bigger spenders, we offer a rate cut. Other than the bigger spender discount, we also offer custom pricing and help you find the best configuration for you and your clients. Please contact us for more details info@42matters.com

How does the pricing work?

After the 14 days free trial finished, we charge a fee of 8% on ad spend using our Audiences. For example if you are running a $100 ad set targeting our audiences, then we would charge $8. We only charge on ad sets that use our audience. You can see the current costs at any time directly under the "Billing" section. For agencies and bigger spenders we're happy to provide a custom pricing, please reach out to info@42matters.com

Why do you need access to my Facebook ad account?

Our tool let's you select specific mobile audiences and then export them into your Facebook ad account as custom audience. Moreover, we automatically also create a lookalike audience for you and monitor your usage of our audience. In order to do that we need to access your Facebook ad account.

Why do you need "Manage Ads" permission?

We offer a quick way for you to benchmark our audiences in your existing campaigns. Our "Duplicate Ad Set" feature allows you to select an existing ad set that we can duplicate for you and include our audience into. For that reason we need the manage ads permission. When using this feature you can decide whether to pause or start the new ad set directly, so at any time you are in control.

Where does your data come from?

We work with multiple partners that collect information about what apps people install. We ensure that our data is of high quality and always validated against the highest standards.

What about data protection?

Our data is permission-based and legally-sourced under applicable data-privacy laws. When you select the audience of a specific app, we then upload the hashed ids of the users to facebook which matches them to real facebook users as custom audience.

Who can I contact if I have more questions?

We are happy to help you with any questions. Feel free to reach us info@42matters.com

How can I cancel my account?

You can cancel your account at any time. Just go to the "Billing" section and press the "Cancel Account" button.

Who is 42matters?

42matters is a leader in app intelligence data, and over the last seven years, it has provided its expertise in the mobile industry and the App Store ecosystem to leading ad networks and major DMPs worldwide. With deep knowledge about the app ecosystem and with over 100+ million user profile, we offer a unique targeting approach to every marketer.
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